Just discovered some enlightening surveys about blog revenue. The graphs are great and the info is interesting. Not sure how wide the survey was or how representative it is of the average blogger. But ...

There are too many advertising blogs. Way too many. Ironically, considering their topic is communications, most of them are unreadable thanks to a combination of poor content and loopy design. We ...

When an ad that appeared on her blog failed to impress, B.L. Ochman provided its purchaser, a television network, some pro bono feedback. "Please don't get me wrong," Ochman writes in an open letter ...

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Why You Should Read It: Reading Adrants is like eating your vegetables and getting dessert, too: Posts include summaries of in-depth consumer privacy studies, comments on new ad spots, and Ashlee ...

Advertisers striving to attract web customers have a new frontier – the blogosphere, the cyber-realm where millions of web loggers or bloggers exchange ideas, diaries, news accounts and more daily.

The online marketing world is always changing, and keeping up can feel like a lot. New tools pop up, people start using ...

We measure the effects of pre- and postrelease blog volume, blog valence, and advertising on the performance of 75 movies in 208 geographic markets in the United States. We attribute the variation in ...