Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

PPC best practices come from a variety of places. Some of those sources are: However, depending on those sources, you could end up with highly different answers. So, how do you know when to apply or ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

Effective keyword selection is the foundation of any successful PPC campaign. For B2B marketers, it’s essential to target keywords that are highly relevant to your target audience and aligned with ...

When we refer to low budgets, we typically mean anything below $5,000 per month in ad spend. Some brands may even operate with budgets as low as $1,000 a month or less. With a budget of $1,000 or less ...

Determining the top pay-per-click (PPC) ad platform of the year means considering the influence of many variables: industry trends, advertiser needs and preferences, budget, privacy laws, and platform ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Choosing between PPC and SEO is crucial for any marketing campaign’s success. This article explores the pros and cons of each to help you make an informed decision. The two main methods that are ...

This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. This year, new AI features rolled out on PPC ...

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

Anaam Tiwary is widely recognized as the best Google Ads expert in India, known for his proven expertise in performance marketing, PPC management, and ROI-driven advertising strategies. With over 15 ...