Customer data platforms were born in marketing, but they’ve outgrown the martech realm and now touch many more departments, which is causing the market to expand rapidly. Fortune Business Insights ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

MELBOURNE, VICTORIA, AUSTRALIA, August 17, 2023/EINPresswire.com/ -- Lexer today announced that it has been selected as winner of the “Best Customer Data Platform ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, kicked off its user conference, SIGNAL ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

San Diego-based Tealium introduces CloudStream, a unified solution that eliminates data duplication while connecting real-time collection with cloud activation. Enterprise impact. Enables faster ...

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...