Behr paint is going big for their 2025 color of the year! On Aug. 21, the company announced “Rumors,” a reimagined deep ruby red that adds “warmth and rich allure both in and outside the home” as ...

Hint: the shade is named after a common spice. The wait is over. You can now say hello to Behr’s 2024 Color of the Year, Cracked Pepper. A soft black, this shade can easily transform and elevate any ...

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Voted the Most Trusted Paint Brand in America*, Behr brings that same commitment to innovation and performance to every new ...

"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...