Why marketing mix modeling is still hard to get right

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...
CMS Wire

Google’s Meridian Is Here — And It’s Changing CMOs' Marketing Budget

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...
Search Engine Land

Exploring Meridian, Google’s new open-source marketing mix model

Dive into Meridian’s capabilities, limitations and how it compares to Meta's Robyn in the evolving MMM landscape. Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly ...
Visual Studio Magazine

Multinomial Naive Bayes Classification Using the scikit Library

A full-code demo from Dr. James McCaffrey of Microsoft Research shows how to predict the type of a college course by analyzing grade counts for each type of course. General naive Bayes classification ...