The Florida Marlins are a perennial cellar-dweller when it comes to winning and attendance. Management has dealt away the team's best players. So what's left? Some pretty outrageous marketing — and ...

TOKYO — The business of baseball looks a little different in Japan than it does in the U.S. One of the most popular sports souvenirs? Towels. Many varieties of towels, with printed images of top ...

Restaurant chains that sponsor Major League Baseball teams need a good promotional follow-through or their efforts will amount to a swing and a miss, according to chain executives and an expert on ...