The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

Because of the Covid-19 pandemic, many consumers see brick-and-mortar retail through a different lens. Augmented reality has quickly become a core element of marketing and retail strategies, as nine ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

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A profound movement is being orchestrated by the big retailers to deliver AR. From Apple, Google, Microsoft, Alibaba, eBay and Amazon, more and more retail giants are offering new augmented and ...

Tesco has launched interactive Christmas window shops in twelve Metro stores around the country, including on Regent Street, with augmented reality technology enabling shoppers to scan and shop using ...

Consumer packaged goods, beer, wine, spirits, and grocery retail businesses underpinned FORM's market leadership ...