Excitement is mounting around 7 AR moves this January as companies reset strategy. Industry pivots at CES and fresh layoffs ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses or ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

Advancements in computer technologies have enabled architects to model their designs with precision and detail. Augmented reality technologies have helped the industry leap ahead, giving practitioners ...