Virtual fitting rooms, augmented reality applications, product information displayed via iPads -- there is no doubt that the traditional high-street retail experience is changing and the trend for ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

United Rentals, Inc. (NYSE: URI), the world’s largest equipment rental company, today announced the launch of two new features in its suite of digital tools: Smart Suggestions and Equipment Fit ...

One of the most important things you can do with your company’s website is make it user-friendly for your customers. Augmented reality (AR) is an innovative way to enhance user experience by creating ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related ...

A quarter (25%) of UK consumers are open to trying on clothes using augmented or virtual reality to avoid physical fitting rooms during Covid-19. Prior to the pandemic, only 19% of consumers said they ...

New features simplify equipment rental decisions and boost jobsite productivity STAMFORD, Conn.--(BUSINESS WIRE)-- United Rentals, Inc. (URI), the world’s largest equipment rental company, today ...