There are few carmakers in the world as blatantly offbeat as Ariel. For the last 16 years, the company has been reaching new heights of engineering extremism. So why is it surprising that the ...

This car will literally bend your face. It will also be the most fun per dollar you ever spend in your pre-retirement years. You need only watch the video after the jump to see that. With a ...

While studying traditional news journalism in college, Jake realized he was smitten by all things automotive and wound up with an internship at Car and Driver. That led to a career writing news, ...

Some low-volume sports car manufacturers make one or two prototypes, maybe even a couple of production examples, and then promptly go out of business. Others that are even less lucky might never make ...

One of the craziest machines to ever roam the streets, the latest Ariel Atom model is now also being built and sold on the North American continent after being produced in Europe for the last 20 years ...

Safet Šatara is a journalist and creative marketing junior with an avid passion for automobiles and everything that moves. With thousands of car reviews under his belt, he made a small but noticeable ...

As cars are increasingly driven by computers, and the process of driving becomes further detached from human engagement, the class of pure enjoyment-focused track weapons is likely to see continued ...

Compared with any other start-up sports car maker you care to mention, Ariel’s first 25 years of existence have been remarkably wrinkle-free. The company made a profit on its very first production car ...

A lightweight, minimalist approach to speed has long been Ariel’s signature, and the company is marking 25 years of the Atom with a special edition built purely for the track. The new Ariel Atom 4RR ...

New 525 hp Atom 4RR marks 25 years of Ariel Atom production Features bespoke turbocharged Honda 2.0L engine and track-focused upgrades Limited to 25 units, with full specs and pricing to be announced ...

Though Ariel may have been founded way back in 1902 as a motorcycle manufacturer, since its revival a century later, it’s been known primarily for building the Atom. But lately Ariel’s been expanding ...