iPhone and iPad owners using the Search option in the App Store will soon see ads appearing at the top of results. From October 5, whenever an iOS user enters a keyword in the App Store’s search box, ...

In the future, users will see more advertising in Apple's software store. Apparently, it will also be more visually ...

Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

Apple’s recently-adjusted App Store algorithm prevents too many of its own apps from dominating search results. The change, which followed Spotify’s complaint regarding “unfair” App Store practices ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple has redesigned the web interface for its App Store, making it actually usable for people who aren’t viewing the store on Apple devices. Before this update, users could see individual pages for ...

Apple apps no longer dominate App Store search results. Photo: Ste Smith/Cult of Mac Apple has updated its App Store Review Guidelines to allow the gifting of in-app purchases. Shoppers have long been ...