With brands and retailers ramping up their marketing strategies during the holidays and mobile traffic making a significant jump, two tactics leaping to the forefront are mobile acquisition and app ...

There are some classic pairings where each half makes the other better: peanut butter and jelly, bread and butter, cookies ...

Digital Turbine has unveiled the results of its App Install Marketing Survey, which asked respondents 28 questions regarding their strategies and resulting user acquisition. Over 140 companies ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

Retargeting is a critical component of any mobile marketing strategy in 2022, especially in an extremely crowded marketplace where everyone is competing for user attention. A solid retargeting ...

Developers know that building the app is only half the battle, with app marketing being very important to get people using it. Here are ways you can start marketing your mobile app. The development of ...

Discover how App Store Optimization companies can enhance your app marketing strategy and improve search rankings in app stores.