Amazon is informing Prime members that their Echo devices are receiving a free automatic upgrade to Alexa Plus.

Over the past couple of weeks, users on the r/alexa subreddit have reported getting automatically upgraded to Alexa Plus as a ...

Would you pay more for the ‘World’s best’ personal assistant, or get by with a free one that targets you with ads? Would you pay more for the ‘World’s best’ personal assistant, or get by with a free ...

It’s the end of another quarter, which means it’s time for yet another earnings call with concerning ideas for generating more revenue. This time around, it's Amazon CEO Andy Jassy, who told ...

Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays. The smart displays have also started showing ads for Alexa+, the new generative AI version of Amazon’s Alexa ...

The question, once a whisper, has grown into a buzz: Will Amazon, in its pursuit of advertising dollars and dominance, soon embed ads within its Alexa voice assistant? The company’s recent moves ...

A federal judge has dismissed a lawsuit claiming that Amazon wrongly targets ads to Alexa users based on their interactions with voice-controlled devices. In a decision issued late last week, U.S.

Amazon unveiled Alexa+ almost a year ago. The generative AI-powered version is supposed to bring the assistant into the modern age, offering more natural language interactions, ...

Anyone can now try Alexa+, Amazon’s generative AI assistant, through a free early access program at Alexa.com. The website ...

Last week, Amazon's 2025 devices event debuted two new Echo smart speakers with Amazon's latest Alexa Plus (Alexa+) voice assistant. Now, Echo Show owners are reporting that its AI-powered updates ...