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The MarketWatch News Department was not involved in the creation of this content. Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

AI is not simply enhancing loyalty programs; it is redefining what loyalty means and compressing the timeline for action.

I just cleaned out the office junk drawer and found more than seven punch cards for everything from pizza to coffee. Clearly, they didn’t keep me all that loyal. All the apps I tried just to get a ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Retail stores, coffee houses and frozen yogurt shops, just to name a few, are literally scrambling over each other to figure out the best way to differentiate themselves from their competitors. As a ...

We may receive a commission on purchases made from links. Airline loyalty programs have become a strategic tool for flyers looking to maximize rewards and get more value from their travel, and knowing ...