Riley, James, Jose Cerecedo-Lopez, Bernal Cortés, and David G. Fubini. "Artisanal Mezcal: Los Danzantes and Alipús at a Crossroads." Harvard Business School Case 426-034, January 2026.

I write to you from the euphoric state of someone who has enjoyed a mezcal tasting at the Hilton Los Cabos, which has the stress relieving effects of a nice massage with the added consequences of ...