Supermarket News

Albertsons now offers in-store ad measurement system

Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an ...

Did Albertsons’ New In‑Store Ad Metrics and Network Expansion Just Shift Albertsons Companies' (ACI) Investment Narrative?

Albertsons Media Collective, the retail media arm of Albertsons Companies, recently introduced an in-store incrementality measurement framework and plans to expand its digital display network to about ...
Grocery Dive

Albertsons’ new in-store retail media measurement helps Mondelēz lift sales

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...
Retail TouchPoints

Albertsons Media Collective Launches Store-Level Measurement to Gauge Ads’ True Impact

Albertsons Media Collective has unveiled in-store incrementality measurement designed to determine which sales were motivated ...
AndNowUKnow

Albertsons Media Collective™ Launches Incrementality Measurement to Prove True Media Impact of In-Store Campaigns and Plans Expansion; Liz Roche and Melissa Pit…

BOISE, ID - Albertsons Media Collective™, the retail media arm for Albertsons® Companies, Inc., announced in-store ...
Drug Store News

Albertsons Media Collective debuts in-store digital display network

In partnership with Stratacache, Albertsons Media Collective will power its new in-store advertising solution through a fleet of digital screens. This ad will auto-close in 10 seconds ...
AOL

Kroger, Albertsons could turn to ad business as mega merger falls through, analysts say

NEW YORK (Reuters) -Kroger and Albertsons could turn to fast-growing and profitable advertising ventures to tackle competition and grow after a failed $25 billion merger between the two supermarket ...