This column is re-published from one of Brian Wieser's Pivotal Research Group research notes to Wall Street investors. At most agency holding companies’ media divisions, when programmatic buying ...

Despite their growing importance in the real-time media trading marketplace, agency trading desks are one of the least understood parts of the advertising technology ecosystem, especially among the ...

Michael Brunick is VP, Strategic Partnerships, Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. Brunick discussed recent momentum for Cadreon, Mediabrands’ agency trading ...

Trading desks are specialized departments within financial institutions that execute securities transactions. Acting as the central hub for buying and selling activities, these desks engage in various ...

Is there a misconception brewing within the industry? There is a misconception that any executing broker can call themselves an outsourced trading “OT” provider. Firms may market their services as ...