This is the reason why Netflix’s advertising sector has officially emerged as a key component of the company’s growth strategy.

Netflix's ad revenue is soaring, but it's leaving money on the table.

OpenAI has officially announced ads for ChatGPT, signaling the end of the subsidized AI era. Here are the critical takeaways and impact from this announcement for the media industry. The post ChatGPT ...

Essen, Germany, February 20, 2024 — Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has launched its innovative header bidding platform Admixer.HB+ to ...

OpenAI’s move to show ads in its chatbot marks a turning point for how AI makes money and for the balance between ...

The integration will provide Brightcove customers with an expanded network of opportunities to monetize their video content and maximize advertising revenue When you purchase through links on our site ...

In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many are turning to AI tools to maximize ad inventory monetization. AI can ...

Churn rates for streaming services have been steadily rising since early 2022. In the first quarter of 2024, churn ranged anywhere from 2% to 11% across leading streaming platforms. This rise in churn ...

Google’s repeated stance against ads in Gemini suggests conversational AI monetization will remain limited — and cautious — for now.

Instagram says it’s not testing ads in Threads and has no immediate plans to monetize after multiple developers and reverse engineers uncovered references to ad products in the app’s code, including ...

YouTube is updating its guidelines for videos containing what advertisers define as controversial content, like abortion and ...

These controversial topics include self-harm, abortion, suicide, and domestic and sexual abuse.