The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate ...

IAB Tech Lab, which sets digital advertising technical standards, has launched what it calls an open-source, server-side ad management framework, working with Equativ. The new tool, Trusted Server, ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad ...