When a customer signs up for your email list, you’re tasked with creating a unique and engaging experience for each person. Consumers expect businesses to use personalization to send them relevant ...

Remember when you used to get greeting cards for your birthday or graduation in your email inbox? Those flashy and animated greetings made you feel special because they mentioned your name and ...

Staying ahead of emerging trends and consumer expectations is key to making your brand stand out and stay relevant, and artificial intelligence (AI) is transforming the landscape of marketing and ...

Editor's note: The following is a guest post from Brian Solis, principal analyst and Futurist at Altimeter, the digital analyst group at Prophet. When was the last time you received a marketing email ...

Should marketers put efforts into 1-to-1 marketing when Gartner says marketers will abandon personalization efforts by 2025? Gartner predicts 80% of marketers will abandon personalization efforts by ...

If you’re lucky, there’s a moment in your career where a trend that you bet everything on starts to gain popular traction. For me, that trend is personalization and that moment came during the first ...

Many scientific studies highlight the link between hearing or seeing our own name and the ways that causes our brain to react as a result. Dubbed the "cocktail party effect" by psychologists, ...

The cynics among us would say that the new year gives people a new start on old habits. And despite great leaps in innovative technology and know-how, when it comes to the world of high tech, some ...

Because businesses have many different types of users who require various types of experiences, ‘personalization’ is deemed part of the solution to the million-dollar question today.