Last week Google launched Pay Per Action in beta version for some AdSense publishers and AdWords advertisers. I logged into my Google AdSense account this morning, and noticed that my referrals ...

A Webmaster World thread speculates whether Adsense will become an obsolete business model with the introduction of Pay Per Action ads. Some members think that it will remain the same: The reason CPA ...

Google Ads Liaison Ginny Marvin confirms AdSense has transitioned to an eCPM payment model. Learn what that means for publishers. Google shifted AdSense to an eCPM payment model, based on impressions ...

I covered at the Search Engine Roundtable this morning that some AdSense publishers are automatically being forced into trying out Google’s Pay Per Action ads. Google sent out emails to select ...

Search Engine Watch Forums moderator, Discovery, has been noticing weird conversions sent from Google's Pay Per Action model. He asks in a Search Engine Watch Forums thread if there are AdSense ...