Randall Rothenberg Proprietor Randall, Ltd. In the 31 years since the first banner ad appeared, ad tech has become essential to global commerce, directly employing 1.54 million people and generating ...

Big tech is spending big on artificial intelligence. In advertising, the fast-evolving technology is already juicing revenue. For more than a decade, small businesses and big brands have flocked to ...

Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled ...

Although few consumers have heard of them, ad tech firms have been operating behind the scenes for the past decade or more, creating innovative processes such as programmatic advertising (automated ad ...

FirstPartyCapital, the leading early stage investment fund in the ad tech, martech, and digital media sector, today (9th September 2025) announced the launch of FirstPartyFinance, which tackles the ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

ALEXANDRIA, Virginia (Reuters) -The U.S. judge considering whether to order a breakup of Google's advertising technology business asked the Department of Justice on Friday how quickly such a remedy ...

Ad-tech company PubMatic said its use of Nvidia technology for automated programmatic ad buying across the open internet has resulted in processing that is up to five-times faster than traditional ...

On Monday, the tech giant and the U.S. government face off in court over how to fix the company’s advertising technology monopoly. On Monday, the tech giant and the U.S. government face off in court ...

Mark Smith takes a look at the development of ad tech across the MENA region, and why predictions of growth seem well founded… The rapid growth of the ad tech sector in the Middle East and North ...