YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Warner Bros. Discovery just gave buyers a data-driven platform to guide their decisions and a simplified approach to targeting their key demographics. Just ahead of its upfront presentation today, ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

Meta will soon use what people tell its artificial intelligence chatbot to get even better at selling them things.The company said on Wednesday that users’ chats and interactions with Meta AI will ...

Elon Musk, CEO of X, unveiled the platform’s advanced advertising technology, which he claims has significantly improved targeting capabilities. Musk, during a livestream to advertisers on Wednesday, ...