Vassiliev will lead rate and yield strategy, ad delivery infrastructure and sales operations, while helping ...

The road to recovery for the movie theater business has been tough. So AMC Theatres’ announcement on Tuesday that it could run out of cash by the end of the year or early 2021 wasn’t too shocking.

Slate contributor Seth Stevenson comments on the effectiveness of the new theatrical ad campaign from online bookseller Amazon — a series of short films called Amazon Theater that are seen before the ...

Storytellers and brands have few platforms that can capture consumers' attention and bring them messaging similar to the way movie theaters do. At least that's what National CineMedia, the largest ...

CJ 4DPLEX makes movie seats rock and forces cool and hot air through the theater to give moviegoers a unique experience. Companies have done something similar for years for movies, but now CJ 4DPLEX ...

The Aerospace Industries Association (AIA), an Arlington, Va.-based lobbying organization, has raised more than $42,000 to help place a NASA advertisement in 59 movie theaters for eight weeks across ...