Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti. By Callie Holtermann There’s a hot new ...

Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern As in any field, trends in graphic ...

Logos are the one thing that many people overlook at first glance but can quickly identify upon closer inspection. Businesses large and small spend countless hours, dollars, and other resources on ...

Opinions expressed by Entrepreneur contributors are their own. Great logos are recognizable in a blink. They also should make a lasting impression. Target hits the bullseye, Nike goes swoosh, and ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Creating your logo might be one of the first things on your mind when ...