Unity (U) appears to have successfully initiated a turnaround. The company is finally back to positive growth, as its AI-powered advertising engine is operating in full force. This is a name that had ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

On September 12, Unity announced that beginning January 1, 2024, its pricing for developers would include a “Runtime Fee,” a new 20-cent charge to be levied every time a player installed a game after ...

Worlds come alive across billions of devices with Unity Sentis while Unity Muse supports creators with powerful AI-assisted workflows to accelerate development of real-time 3D games and experiences ...

I last wrote about Unity Software (NYSE:U) in July. In that piece, I offered an extensive defense of the company's graphics engine. That was to provide a contrast to the market's overwhelming focus on ...

Game developers are still furious about Unity's planned install fees, but the platform holder is holding fast to its new policy, arguing that "90 percent of [Unity] customers will not be affected by ...

Unity 6 was built, tested, and refined in partnership with – and for – the developers who use it. As the world’s leading platform for creating and growing games, Unity 6 is the most stable version of ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

SAN FRANCISCO--(BUSINESS WIRE)-- Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced that it will provide game developers with official support ...

Jefferies analyst Brent Thill raised his price target on Unity stock to $35 today. Ad spending in mobile games is on the rise, and Unity should benefit from this. Unity stock costs a lot but is ...