Over the past few years, Gibi ASMR has emerged as one of the most recognizable faces of the YouTube subgenre dedicated to the art of helping people relax through the internet-coined phenomenon ASMR.

ASMR videos started as a fringe section of YouTube, but the industry has grown exponentially in the last decade — rough estimates say there are at least 25 million ASMR videos on YouTube alone, coming ...

Go to sleep in a much more relaxed state. Have you ever watched a video that sent a chill up your spine, made your head tingle, or helped put you to sleep? If so, have you ever wondered why? What ...

If you’ve ever experienced a tingling sensation on your skin in response to a certain visual or sound, you may have had an autonomous sensory meridian response—or ASMR as it’s more commonly known as.

The girl on screen runs her manicured nails over a shiny red lai see packet while whispering in hushed Cantonese. Her extra-sensitive microphone picks up every pop, tap and crackle from the paper ...