AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

Wilmington, DE - January 26, 2026 - As artificial intelligence continues to transform how consumers discover and engage ...

San Francisco–based startup GIGR (doing business as Playad) said it has raised $5.4 million in pre-seed funding to accelerate ...

TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

With speed and focus, U.S. and U.K. brands and their advertising partners are planning and implementing creative intelligence (CI) solutions and platforms to take greater control of their creative ...

The right choice is about aligning your production approach with what you want to achieve, whether that's speed, scale, ...

Creative teams often need many variants across hooks, scripts, tones, and emotional deliveries. Magic Hour’s AI UGC Ad Generator is built to support this workflow by starting from an anchored first ...

For decades, advertising has relied on human imagination: a clever slogan, an emotional story, the perfect image that connects a brand with its audience. But that creative process is changing.

Expect a streaming giant to look a little different this year.

Coca-Cola’s latest holiday ad, launched on November 5, 2025, was a grand experiment in the use of artificial intelligence for creative visual generation. Despite the involvement of a hundred-strong ...