“And indeed, AI allows content or format to actually potentially really resonate for the person who’s seeing the ad,” said ...

Senator Ed Markey sent a letter this week to OpenAI CEO Sam Altman and other tech leaders expressing concerns over the use of ...

Advertisers see the inability of consumers to distinguish AI from human content as a core conflict, and resulting shifts in ...

By putting transparency, authenticity and human connection at the center of their AI strategies, brands can transform AI from a potential liability into a long-term trust advantage. Those who forget ...

Welcome to Eye on AI. In this edition…AI is outperforming some professionals…Google plans to bring ads to Gemini…leading AI labs team up on AI agent standards…a new effort to give AI models a longer ...

Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The pair of ads that utilize artificial intelligence dropped Monday, Nov. 3 ...

In an insightful new study published in the journal Patterns this month, an international team of researchers found that a ...

Selling AI to all brands and consumers is challenging as technology's rapid growth makes it difficult to keep up with changes ...

Creative teams often need many variants across hooks, scripts, tones, and emotional deliveries. Magic Hour’s AI UGC Ad Generator is built to support this workflow by starting from an anchored first ...