With its new partnership with a number of TV media sellers, announced yesterday, Interpublic Group has begun to make good on its pledge earlier this year to “automate” 50% of media. The use of ...

AIDS Healthcare Foundation, a leading voice for AIDS patients, announced Tuesday it has launched a statewide media campaign ...

Yesterday, Adap.tv announced a new platform it’s calling “Adap.tv for Advertisers,” which it describes as a buy-side management system for online video advertising. The company says Interpublic ...

NEW YORK, August 7, 2013 – AOL Inc. (NYSE: AOL) today announced it has entered into an agreement to acquire Adap.tv, Inc., a leading global, programmatic video advertising platform for the world’s ...

AOL on Wednesday said it has agreed to acquire online video advertising company Adap.tv, whose software matches advertising buyers and sellers, for $405 million, its biggest deal under its current ...

AOL Inc. will buy video platform Adap.tv for $405 million, a reflection of the Internet company's push to develop its online-advertising business. The cash-and-stock deal will make Adap.tv, a video-ad ...