A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you need to know. A/B split testing used to be a niche skill, reserved for ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

"Most advertisers are doing split testing all wrong," says Dan Thies. "That's because, in a typical A/B split test, what you're doing is keeping your Control (the best performing ad) running, and ...

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