If you have a website, the last thing you want is a 404 error page when a page link cannot be found. Not only is it bad for your Google search rankings, but it is ...

A common question that comes up when you do a major site revamp or when you take over an old site is what do you do with the old URLs? I often see people request or implement 301 permanent redirects ...

If you're moving or renaming your page URLs or the directories those pages reside in, you'll need to do 301 redirects. 301 redirects are like a "change of address" card for the search engines -- they ...

Eric Enge interviewed Matt Cutts of Google and uncovered a few interesting tidbits about Google, but the most significant piece of information was that 301 redirects do not fully pass the PageRank ...

Google redirection can either refer to forwarding updated Web page locations through a 301 redirect or malware activity that sends users to another website instead of the Google search results page.

Linkbait, link juice, PageRank, paid links—all of these terms are commonly associated with one of the fundamental building blocks of successful search engine optimization (SEO): link development. One ...

Google’s John Mueller says, in some cases, it’s possible to forward ranking signals from an old URL to a new URL without a 301 redirect. This is mentioned during Mueller’s weekly Google SEO hangout ...

Gary Illyes, a Google webmaster trends analyst, said yesterday that using a 301, 302 or 30x redirect of any kind will not result in a loss of PageRank, that there is no PageRank dilution. Here is the ...

While it can be a scary prospect, sometimes it's necessary to move your site to a new domain. Often it comes down to maintaining consistent branding; for instance, changing your domain to match your ...

Google’s John Mueller offered insights about how Google treats a popular black hat link building trick. His answer deflated the benefits of the strategy and also gave insights into how Google’s ...